![]() Marketing is the process of determining which products and services you will offer to which target audiences, at what price. In today’s world many firms refer to the entire marketing and sales process as business development. In the traditional role, business development would be looking for new channels of distribution or marketing partners.īut roles are changing and naming conventions evolve. The final stage, Turning Opportunities into Clients, is a traditional sales function. The first two stages of the model, Attracting Prospects and Build Engagement, are traditional marketing functions. Find Your Competitive Advantage: Differentiation, Positioning & Messagingįigure 1: The three stages of the business development funnel.
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